Direct Media Power, Inc. - Direct Response Advertising

Benefits

Direct Media Power, Inc. (DMP) buys millions of dollars in unsold airtime from national networks and local radio stations. Because we are able to prepay and purchase last minute inventory, our negotiated cpms typically come in at pennies on the dollars compared with regular ad agencies. And compared to other direct response media companies, our negotiated spot rates are usually much less than what the largest radio buying agencies in the country charge for placement. This means that a 60 second commercial through a regular ad agency may cost $500 and with DMP, that same spot may only cost $25-$50. This means that you are buying airtime for much less than what other agencies charge and in return it means lower cost per call, lower cost per order, and more profits to you, the client. In addition, DMP also offers a guaranteed return on your media placement.

There is no media company in the country today that offers the services that Direct Media Power offers!

The comparison chart below shows what DMP offers:

MARKETING SERVICE OFFERED	DIRECT MEDIA POWER	Ad Agency or Media Buyer	Broker

Meet with client (in person if necessary)	YES	MAYBE	DOUBTFUL
Learn/understand clients cost per call goals	YES	MAYBE	DOUBTFUL
Learn/understand clients ROI advertising/marketing objectives	YES	MAYBE	DOUBTFUL
Discuss clients current direct response plan -- what is working, what is not	YES	MAYBE	DOUBTFUL
Discuss clients target audience	YES	MAYBE	DOUBTFUL
Discuss clients preferred geographic audience	YES	MAYBE	DOUBTFUL
Write radio commercial for client at no charge - FREE SERVICE	YES	NO	NO
Produce radio commercial for client at no charge - FREE SERVICE	YES	NO	NO
Supply client with 800 number at no charge - FREE SERVICE	YES	NO	NO
Supply client with third party call tracking and recording at no charge - FREE SERVICE	YES	MAYBE	MAYBE
Place radio spot on stations on clients desired formats and selected markets	YES	YES	NO
Works DIRECTLY with over 2000 radio stations nationwide	YES	DOUBTFUL	NO
When radio commercial runs client only pays for connected calls	YES	NO	YES
Will only send client calls during their requested business hours	YES	MAYBE	YES
Provides client with GUARANTEE on advertising return	YES	NO	NO
Will provide inbound call center at no charge to client - *FREE SERVICE*	YES	NO	NO
Will provide live warm transfers to client if preferred - FREE SERVICE	YES	NO	NO
Assumes full RISK with clients ad dollars	YES	NO	NO
Provides client with initial MONEY BACK GUARANTEE	YES	NO	NO
Can break down clients results by individual station, network, format or market	YES	MAYBE	NO
Provides clients with full campaign analysis	YES	MAYBE	NO
Have DIRECTLY purchased over $50 million dollars in radio airtime over the last 5 years	YES	DOUBTFUL	NO
Have generated and sold over 3 million calls/leads in the last 5 years	YES	DOUBTFUL	NO
Makes a commission on clients media buy even if campaign is not successful	NO	YES	YES